The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers - 02

Advertising & Branding February 16, 2015

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. Read more »

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate By Christopher Heine February 16, 2015, 9:27 AM EST

Jon Cryer on the Incredibly Long Life and 'Absolutely Crazy' Finale of Two and a Half Men 12-year role has been '87% blessing, 13% curse' By Jason Lynch February 16, 2015, 12:00 AM EST

The Not-So-Funny State of TV Comedy These are grim times for the sitcom, but networks remain optimistic By Jason Lynch February 16, 2015, 12:00 AM EST

24 Hours in Advertising: Monday, Feb. 16, 2015 Obama's BuzzFeed video goes viral and an ad agency pranks Kanye West By Katie Richards December 31, 1969, 7:00 PM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

As WhoSay's Celeb Network Grows, More Marketers Look to Stars for Branded Content Lexus, Crest and JCPenney test social media partnerships By Lauren Johnson February 16, 2015, 12:00 AM EST On Oscar weekend, actress Rosario Dawson will open a pop-up store in Los Angeles to promote Studio One Eighty Nine, a clothing line tied to her foundation promoting African culture and content. Read more »

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America Why you won’t find the Hot Tub Time Machine star on social media By Emma Bazilian February 16, 2015, 12:00 AM EST Specs Who Clark Duke Age 29 Claim to Fame Stars as Jacob in the upcoming film Hot Tub Time Machine 2 (in theaters Feb. 20); recent guest star on CBS' Mom and Two and a Half Men; opportunistic intern ... Read more »

Featured Jobs Manager, Digital Media New Jersey Performing Arts Center Newark, NJ   Editorial Assistant, POPSUGAR SF POPSUGAR San Francisco, CA   Information Sales Account Manager Kantar Media SRDS Rosemont, IL   Graphics Editor (Consulting) WhoWhatWhy.org New York, NY   Media Planner – Honda Dealer Associations RPA Santa Monica, CA   See More Jobs »

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It 'There will never be another you' [Video] By John Tejada February 13, 2015, 11:44 AM EST As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. Read more »

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader' By Sam Thielman February 16, 2015, 12:00 AM EST Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for ... Read more »

Why Purina Went Digital-First With Its Grammy TV Commercial Corgi rap won over YouTube last year By Lauren Johnson February 13, 2015, 4:29 PM EST When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year. Read more »