HelloWorld CEO on Mobile’s Role in Loyalty Programs

Technology Today February 23, 2015

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox By Lauren Johnson February 23, 2015, 12:00 AM EST Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's ... Read more »

Why We're All So Stoked for the '90s Marketers and TV execs join the cultural obsession with a calmer time By T.L. Stanley February 23, 2015, 12:00 AM EST

The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right By Sam Thielman February 23, 2015, 12:00 AM EST

BrandShare Content From Tealium For Digital Marketers, the Best Cloud Is a Customized Cloud Unify your stack By Tealium February 22, 2015, 11:45 PM EST

24 Hours in Advertising: Monday, Feb. 23, 2015 Apple shoots Oscar ad on an iPad and Comcast makes a beautiful Wizard of Oz spot By Katie Richards February 23, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

10 Must-See Digital Marketing Stats From the Past Week Mobile data overfloweth, while the Swoosh scores via social video By Christopher Heine February 23, 2015, 8:00 AM EST Here are the 10 most intriguing stats from the digital marketing space in the last week, including fascinating Instagram numbers and research about where brand dollars are going. Read more »

Six Tips on Talking to the Post Generation How the under-14 crowd views media and content By Scott Hess February 23, 2015, 12:00 AM EST In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I ... Read more »

Featured Jobs Audience Development Manager - PHX McMurry/TMG Phoenix, AZ   Copy Editor, Travel Weekly Northstar Travel Media Secaucus, NJ   Markets Flash Producer, CNBC NBCUniversal Englewood Cliffs, NJ   Digital/Print/Event Advertising Sales - Chicago BizBash Media Chicago, IL   Senior Correspondent Radio Free Europe / Radio Liberty Washington, DC   See More Jobs »

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials By Christopher Heine February 23, 2015, 6:00 AM EST HomeAway last summer hired its first global chief marketing officer in Mariona Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide by 50 percent. At the time, the ... Read more »

These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes Lesson: show more runway, less backstage By Lauren Johnson February 19, 2015, 6:02 PM EST With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week. Read more »

PayPal's SXSW Contest Lets Startups Pitch Shark Tank's Daymond John The winner gets one-on-one consultations and $30,000 By Lauren Johnson February 20, 2015, 1:12 AM EST A bevy of startups and tech players will descend on Austin, Texas, three weeks from today to pitch their company to ad executives at South by Southwest Interactive. PayPal plans to help those aspiring entrepreneurs ... Read more »