The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers

Daily Digest February 16, 2015

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. Read more »

Jon Cryer on the Incredibly Long Life and 'Absolutely Crazy' Finale of Two and a Half Men 12-year role has been '87% blessing, 13% curse' By Jason Lynch February 16, 2015, 12:00 AM EST

For Rising Comedy Star Clark Duke, Tweeting Is Like Drunk-Texting America, Why you won’t find the Hot Tub Time Machine star on social media By Emma Bazilian February 16, 2015, 12:00 AM EST

David Carr, Brian Williams and the Question of Forgiveness Redemption often depends on whether your sins were personal or professional By David Griner February 13, 2015, 10:03 PM EST

24 Hours in Advertising: Monday, Feb. 16, 2015 Obama's BuzzFeed video goes viral and an ad agency pranks Kanye West By Katie Richards December 31, 1969, 7:00 PM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Old Spice's Terry Crews Has Some Advice on Personal Branding: You Shouldn't Need It 'There will never be another you' [Video] By John Tejada February 13, 2015, 11:44 AM EST As Old Spice took to Grand Central Terminal this week to promote its latest line of nature-inspired scents, we caught up with brand spokesman Terry Crews to get his thoughts on personal branding. Read more »

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader' By Sam Thielman February 16, 2015, 12:00 AM EST Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for ... Read more »

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The Not-So-Funny State of TV Comedy These are grim times for the sitcom, but networks remain optimistic By Jason Lynch February 16, 2015, 12:00 AM EST Over the past dozen years of taping Two and a Half Men on Stage 26 on the Warner Bros. lot in Burbank, Calif., Jon Cryer had grown to dread the inevitable last-minute rewrites that would come his way. That is, until ... Read more »

Obama's BuzzFeed Video Has Already Been Viewed More Than 15 Million Times Not bad By Michelle Castillo February 12, 2015, 7:29 PM EST President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach demographic, the Commander in ... Read more »

How Hot Tub Time Machine 2 Built Buzz on Campuses (and Almost Broke a World Record) Paramount partnered with team behind Uproxx, BroBible By Michelle Castillo February 13, 2015, 4:56 PM EST To get college students pumped for Hot Tub Time Machine 2, Paramount and digital agency Woven decided the best way to highlight the movie's ludicrous premise was to bring it to life. While they couldn't ... Read more »