After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm

Daily Digest March 02, 2015

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World By Storm How she built a $74 million app addiction By Lauren Johnson March 1, 2015, 9:00 PM EST Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!'s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead? Since then, ... Read more »

On the Eve of Turning 30, AOL Dials Up Mobile and Video CEO Tim Armstrong tells us what the future holds By Garett Sloane March 1, 2015, 9:00 PM EST

Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend Spoof of Toyota's dad spot By David Gianatasio March 1, 2015, 8:17 PM EST

This Mika Brzezinski and NBCU Tour Is All About Empowering Women Leaders Morning Joe co-host brings her bestseller to life By Katie Richards March 2, 2015, 9:00 AM EST

24 Hours in Advertising: Monday, March 2, 2015 Kim Kardashian talks mobile success and a farewell to Mr. Spock By Katie Richards March 2, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Four Trends That Might Just Make Your CMO Obsolete Experience marketing trumps brand marketing in reaching the most valuable customers By Tim Dunn March 1, 2015, 9:00 PM EST While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level ... Read more »

New Cannes Award Honors Creative Work That Shatters Gender Bias It’s time for a Glass Lion By Noreen O'Leary March 2, 2015, 6:00 AM EST Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in its paw. The former advertising exec got to ... Read more »

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Behind the Scenes of the Bleak, Hilarious Future Selves Envisioned by Agency Leaders McCann's Rob Reilly explains the AICP Awards campaign By Andrew McMains March 2, 2015, 8:01 AM EST The new call for entries campaign for the AICP Awards jumps forward 35 years to interview five creative leaders after they've fallen from grace. Grey's Tor Myhren finds himself in a prison orange jump suit ... Read more »

Elle Uses Virtual Reality to Share Fashion Up Close VR 'brings the consumer into that world' By Michelle Castillo March 2, 2015, 8:00 AM EST There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. Read more »

10 Simple Ways to Make Your LinkedIn Profile Stand Out The little things make all the difference [video] By John Tejada February 25, 2015, 10:34 AM EST Finding employment isn't easy in this competitive job market, but social networking site LinkedIn is a logical place for job seekers to start their search and get a foot in the door. And after landing a job, the ... Read more »