Geico Makes Clever Pre-Roll Ads That Are Basically Unskippable

Advertising & Branding March 02, 2015

Ad of the Day: Geico Makes Clever Pre-Roll Ads That Are Basically Unskippable Those first five seconds are key By Tim Nudd March 2, 2015, 12:25 PM EST Viewership rates for YouTube preroll ads are generally abysmal. According to some research, 94 percent of preroll gets skipped immediately after the first five seconds (which are unskippable). And in fact, that ... Read more »

After Conquering Reality TV, Kim Kardashian Is Taking the Mobile World by Storm March 1, 2015, 9:00 PM EST

On the Eve of Turning 30, AOL Dials Up Mobile and Video CEO Tim Armstrong tells us what the future holds By Garett Sloane March 1, 2015, 9:00 PM EST

Watch This Ad Carefully, and You'll Be Transfixed by the Car Sitting Quietly on a Street Skoda's clever new spot By Tim Nudd March 2, 2015, 10:20 AM EST

24 Hours in Advertising: Monday, March 2, 2015 Kim Kardashian talks mobile success and a farewell to Mr. Spock By Katie Richards March 2, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

The Story Behind Kim Kardashian's Multi-Million Dollar Hit Mobile Game Incorporates real life, from family members to travels By Lauren Johnson March 2, 2015, 11:40 AM EST In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people excited about the app's simple ... Read more »

Here's the SNL Parody Ad for ISIS That Pissed Off Half the Internet This Weekend Spoof of Toyota's dad spot By David Gianatasio March 1, 2015, 8:17 PM EST This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media. Read more »

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Fox Is Rebuilding Its Slate, One Hit at a Time Dana Walden on the network’s midseason momentum By Jason Lynch March 1, 2015, 9:00 PM EST As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there in 1992) has ... Read more »

Four Trends That Might Just Make Your CMO Obsolete Experience marketing trumps brand marketing in reaching the most valuable customers By Tim Dunn March 1, 2015, 9:00 PM EST While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level ... Read more »

New Cannes Award Honors Creative Work That Shatters Gender Bias It’s time for a Glass Lion By Noreen O'Leary March 2, 2015, 6:00 AM EST Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in its paw. The former advertising exec got to ... Read more »