2015년 3월 2일 월요일

Geico Makes Clever Pre-Roll Ads That Are Basically Unskippable

Advertising & Branding
March 02, 2015
Those first five seconds are key
By Tim Nudd
March 2, 2015, 12:25 PM EST
Viewership rates for YouTube preroll ads are generally abysmal. According to some research, 94 percent of preroll gets skipped immediately after the first five seconds (which are unskippable). And in fact, that ...
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March 1, 2015, 9:00 PM EST
CEO Tim Armstrong tells us what the future holds
By Garett Sloane
March 1, 2015, 9:00 PM EST
Skoda's clever new spot
By Tim Nudd
March 2, 2015, 10:20 AM EST
Kim Kardashian talks mobile success and a farewell to Mr. Spock
By Katie Richards
March 2, 2015, 12:00 AM EST
Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
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Incorporates real life, from family members to travels
By Lauren Johnson
March 2, 2015, 11:40 AM EST
In 2013, Glu Mobile's CEO Niccolo de Masi wanted to rebrand one of his company's games, then called Stardom: Hollywood. He needed a major Hollywood name who could get people excited about the app's simple ...
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Spoof of Toyota's dad spot
By David Gianatasio
March 1, 2015, 8:17 PM EST
This Saturday Night Live ad parody, in which a dad (Taran Killam) drops off his daughter (Dakota Johnson) to join ISIS, sparked a raging debate this weekend on social media.
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Featured Jobs
IMDb.com
Santa Monica, CA
 
Avalere Health
Washington, DC
 
gyro
San Francisco, CA
 
Bose Corporation
Boston, MA
 
Radio Free Europe / Radio Liberty
Prague,
 
Dana Walden on the network’s midseason momentum
By Jason Lynch
March 1, 2015, 9:00 PM EST
As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there in 1992) has ...
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Experience marketing trumps brand marketing in reaching the most valuable customers
By Tim Dunn
March 1, 2015, 9:00 PM EST
While this idea may sound apocalyptic, I'd suggest the traditional post of CMO may well be on the way out. Consider British Airways, traditionally a champion of big brand marketing, whose recent top-level ...
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It’s time for a Glass Lion
By Noreen O'Leary
March 2, 2015, 6:00 AM EST
Industry activist Cindy Gallop said she is shocked over her selection as jury president for the new Cannes Glass Lion award, considering she's been a bit of a thorn in its paw. The former advertising exec got to ...
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