Business & Industry News -- ScienceDaily

Cooperative communities emerge in transparent social networks Posted: 09 Mar 2015 12:55 PM PDT An online experiment reveals that the overall level of cooperation in a group almost doubles when the previous actions of all its members are rendered transparent. When all social connections within the group are also made transparent, the most cooperative band together to form their own community -- ostracizing the less cooperative.

Measuring the marketing effectiveness of asking versus telling Posted: 09 Mar 2015 05:30 AM PDT Most marketing campaigns are centered around advertisements that feature statements as the way to convey a message to targeted consumers. New research finds a question mark has advertising value too -- but only under certain conditions. The findings focus on the difference that arousal makes between an advertisement that uses a question mark and one that uses a period. The takeaway for the marketing and advertising industry is to know where your message is being seen.

How to identify, better manage effective sales-force hunters and farmers Posted: 09 Mar 2015 05:26 AM PDT Identifying effective hunters and farmers in the sales force may point the way to better bottom lines for businesses. Researchers showed a 3 percent improvement in company sales profitability for salespeople who are “ambidextrous” — that is, high in both hunting and farming orientations.