Most people are happy to share their personal health data with advertisers

Chart Of The Day

Most people are happy to share their personal health data with advertisers  Wearable devices like smartwatches and fitness trackers might go mainstream this year thanks to the Apple Watch. Even though there are plenty of devices and applications that share personal health data with third parties like advertisers, people aren't up in arms. In fact, people don't seem to care much at all. Based on survey data from ad tech firm Rocket Fuel charted for us by BI Intelligence, the majority of people in a December 2014 survey said they would be comfortable sharing their health and fitness data (56%) and their diet data (56%) to get more personalized advertisements. Less than half of the survey's 1,262 respondents said they were comfortable sharing their sleep (48%) and mood data (45%). But here's the real opportunity for advertisers and brands: Three out of every four respondents said they would be more likely to share their personal data if they received incentives like discounts and coupons. Read »

Also On Tech Today: IGNITION 2015 tickets are on sale now! Social networks are falling over themselves to join the billion-dollar rush in mobile-app advertising Chinese officials just confirmed they're building a second aircraft carrier Here is the blood-stained note written by Dzhokhar Tsarnaev in hiding before he was caught   The top smartphone trends in major mobile markets around the world   HBO just released another new trailer for 'Game of Thrones'