Broadcasters Are Going Movie-Crazy During Pilot Season

Television Today March 10, 2015

Broadcasters Are Going Movie-Crazy During Pilot Season These flicks are getting production money, even if they're not very good By Sam Thielman March 9, 2015, 9:19 PM EDT Pilot season this year boasts five nonclassic movies being refurbished as contenders for primetime placement on broadcast this season (not counting script deals for Big, Marley & Me, The Money Pit and The ... Read more »

GSN Expands Its Slate of Original Series With 2 New Programs A steampunk design competition and comedian game show By Mark Joyella March 10, 2015, 2:29 PM EDT

Ad of the Day: Audi Is the Best Car for Fleeing a Swarm of Killer Drones Fun, exhilarating, topical spot By David Gianatasio March 10, 2015, 10:52 AM EDT

At Launch, HBO's New Streaming Service Will Only Be Available on Apple Devices Debuts at $15 a month, in time for Game of Thrones By Sam Thielman March 9, 2015, 2:24 PM EDT

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Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman? Nerd Court is now in session By Michelle Castillo March 9, 2015, 11:30 AM EDT In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Read more »

Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past Familiar tactics from the playbook By Tim Nudd March 9, 2015, 3:51 PM EDT For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it's a style that's gained no small ... Read more »

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As Boxing Returns to Prime Time, Will Ad Dollars Follow? NBC bets on live programming with Premier Boxing Champions By David Cummings March 6, 2015, 6:45 PM EST Looking for the latest proof of the power of live programming? Turn to NBC on Saturday night. Read more »

24 Hours in Advertising: Tuesday, March 10, 2015 Toyota tests meteorologists and Microsoft encourages girls to love science By Katie Richards March 10, 2015, 12:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Ad of the Day: Microsoft Urges Girls to Stick With Science on International Women's Day Recruiting for 2027? By Gabriel Beltrone March 9, 2015, 10:06 AM EDT Add Microsoft to the list of companies touting support for young girls who like science and engineering. Read more »