Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide

Technology Today March 10, 2015

Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide How to tell the next big thing from a boondoggle By David Griner March 10, 2015, 9:12 AM EDT It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection. Read more »

Apple Buys Up Twitter's Ad Space to Launch Its Watch and Fend Off Hijacking Rivals CEO Tim Cook's team warms up to social media By Garett Sloane March 9, 2015, 5:36 PM EDT

4 Mobile Innovations That Are Hastening the Decline of Desktops Smartphones are radically changing digital design, advertising and production By Josh Engroff March 9, 2015, 9:22 PM EDT

What 7 Brands Are Already Doing on the Apple Watch Each use case is remarkably different By Lauren Johnson March 9, 2015, 4:41 PM EDT

Adweek Webinar Presented by Neustar

Measuring Omni-Channel Success: An Exclusive Look at a New Maturity Model for Marketers Wednesday, March 25, 2015, 1 PM ET | 10 AM PT March 7, 2015, 12:08 AM EST Neustar recently commissioned Forrester Consulting to survey leading marketers and assess their levels of sophistication in delivering a true omni-channel experience. Get a sneak peak at the findings of the upcoming ... Read more »

24 Hours in Advertising: Tuesday, March 10, 2015 Toyota tests meteorologists and Microsoft encourages girls to love science By Katie Richards March 10, 2015, 12:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Here’s Why Your Favorite Brands Are Making Their Own Emoticons Mentos, Coca-Cola, GE, Comedy Central and more By Kristina Monllos March 9, 2015, 9:15 PM EDT Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans to ... Read more »

Featured Jobs Global Social Media Manager - Senior Level Bose Corporation Boston, MA   Copywriter Grow Norfolk, VA   Art Director Grow Norfolk, VA   Front End Developer New York Times New York, NY   Technology Editor, T Brand Studio New York Times New York, NY   See More Jobs »

At Launch, HBO's New Streaming Service Will Only Be Available on Apple Devices Debuts at $15 a month, in time for Game of Thrones By Sam Thielman March 9, 2015, 2:24 PM EDT Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. Read more »

Slate Doubles Down on Podcasts Panoply network banks on brands' growing interest in the digital format By Michelle Castillo March 9, 2015, 4:45 PM EDT There's always been a loyal base of listeners who download podcasts weekly, but thanks to the popularity of shows like Serial, more people are paying attention to the digital format. And the digital media company ... Read more »

With Apple Watch Ads and Apps, the Key for Marketers Will Be Restraint Agency leaders warn against treating it as a smaller smartphone By Christopher Heine March 9, 2015, 4:14 PM EDT And you thought making a killer ad for a smartphone was tough. Read more »