Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic

Technology Today February 16, 2015

Dun & Bradstreet's CEO Wants His Data to Power a World Gone Programmatic B-to-b analytics service aims to be 'a modern industry leader' By Sam Thielman February 16, 2015, 12:00 AM EST Specs Who Bob Carrigan New gig CEO, Dun & Bradstreet Old gig CEO, IDG Communications Age 49 What specifically is Dun & Bradstreet able to do for advertisers now? We have applications for ... Read more »

As WhoSay's 'Celebs Unfilitered' Network Grows, More Marketers Look to Stars for Branded Content Lexus, Crest and JCPenney test social media partnerships By Lauren Johnson February 16, 2015, 12:00 AM EST Advertisement

10 Must-See Digital Marketing Stats From the Past Week Data on everything from roast-beef nihilism to chocolate By Christopher Heine February 16, 2015, 9:27 AM EST

The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers More than ever, it's about authentic and compelling stories By Keith Reinhard February 16, 2015, 12:00 AM EST

24 Hours in Advertising: Monday, Feb. 16, 2015 Obama's BuzzFeed video goes viral and an ad agency pranks Kanye West By Katie Richards December 31, 1969, 7:00 PM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Why Purina Went Digital-First With Its Grammy TV Commercial Corgi rap won over YouTube last year By Lauren Johnson February 13, 2015, 4:29 PM EST When Purina decided to air a TV commercial during last week's Grammy Awards, the brand leaned on data from a buzzy digital spot that debuted last year. Read more »

Apple Lets Weed Apps Into Its Store After Petition from Pot Companies 'Rare' reversal following ban By Garett Sloane February 13, 2015, 1:44 PM EST Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company is lightening up when it ... Read more »

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Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users Subtly animated cinemagraphs are practically hypnotic By Garett Sloane February 10, 2015, 12:00 AM EST Read more »

Facebook Exec Snarkily Confirms Brands' Big Fear: Their Content Isn't Important Reply to Eat24's defection By David Griner March 31, 2014, 4:05 PM EDT With their organic reach plummeting, many brands worry that Facebook is becoming indifferent to their wants and needs. Well, that fear seems justified, based on a catty comment from Facebook's PR chief.  Read more »

Sour Patch Kids Taps Fan Fiction Writers to Woo Teens on Valentine's Day The new social media influencers? By Lauren Johnson February 13, 2015, 6:30 AM EST When you think of influencer marketing, Vine, Instagram and YouTube personalities probably come to mind. But the folks at Sour Patch Kids think they've found a new, creative group to churn out the next wave of ... Read more »