Porsche Will Be the First Advertiser on Derek Jeter's Digital Publishing Venture

Daily Digest February 18, 2015

Porsche Will Be the First Advertiser on Derek Jeter's Digital Publishing Venture 'They like what we're doing' with The Player's Tribune By Michael McCarthy February 18, 2015, 8:46 AM EST Derek Jeter's digital media company, The Player's Tribune, has been ad-free for its first four months, but now it's bringing on its first big sponsor: Porsche. Read more »

How Hilfiger Exports the Culture of Cool CMO Avery Baker on the brand's vision of 'American classics with a playful twist' By Joan Voight February 17, 2015, 8:37 PM EST

Why Google Should Fear Facebook's New Product Ads Social network's targeting threatens retail search dominance By Garett Sloane February 18, 2015, 7:01 AM EST

Peter Mayer Advertising Infuses New Orleans Flavor in National Campaigns Family-run agency even helps brands break world records By Carrie Cummings February 17, 2015, 8:33 PM EST

24 Hours in Advertising: Wednesday, Feb. 18. 2015 Kraft markets to millennials and Ford pranks guys on blind dates By Katie Richards February 18, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Essential Tips for Turning Employees Into Social Media Ambassadors Hootsuite's HR guru says it's time to rewrite corporate policies By Garett Sloane February 18, 2015, 7:00 AM EST While you might not need an expert to tell you your staff is spending time on Facebook and Twitter, Ambrosia Humphrey, vp of talent at Hootsuite, says too many companies think of social media as a problem instead of ... Read more »

Time Editor Nancy Gibbs' Office Reflects a Road Well Traveled From press passes to punching bags, each keepsake has a story By Carrie Cummings February 17, 2015, 8:27 PM EST After starting as a fact checker at Time in 1985, working her way through the ranks to become one of America's top magazine writers with over 100 cover stories and a National Magazine Award on her ... Read more »

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This Week's Must-Haves: a Bluetooth Bath Toy and Kanye West Kicks Plus, a golden video game controller By Emma Bazilian February 17, 2015, 8:40 PM EST This week in our roundup of must-have items handpicked by the Adweek staff, we're highlighting a gold-plated video game controller, a smartphone case that prints photos, and a jump rope that logs users’ ... Read more »

The New York GOP's Bill de Blasio Tweet May Be the Weirdest '50 Shades' Reference Yet What are these people thinking? By Christopher Heine February 17, 2015, 4:51 PM EST Add the New York State Republican Party to the growing list of people who have created strange marketing efforts around Fifty Shades of Grey, the R-rated sexual thriller and blockbuster hit. Read more »

The Creative Guys Behind Those Bizarre Man-Mom Ads Will Now Tackle Pretzels and Chips Barton F. Graf 9000 lands four Snyder's-Lance brands By Andrew McMains February 18, 2015, 9:00 AM EST The guys behind "What your mom would serve you if your mom were a man" for Mars' Combos are taking on pretzels and chips. Read more »