This Week's Must-Haves: Emoji-Inspired Footwear and Cyberthief-Blocking Jeans

Technology Today February 24, 2015

This Week's Must-Haves: Emoji-Inspired Footwear and Cyberthief-Blocking Jeans Plus, a smart use for your old magazines By Emma Bazilian February 24, 2015, 12:00 AM EST Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting velvet emoji-inspired shoes, jeans that protect wearers from identity theft, and a magazine organizer that ... Read more »

Here's How Google Instantly Built Real-Time Ads to Promote Oscar-Winning Movies Data showed interest in winners lasts just 15 minutes By Garett Sloane February 23, 2015, 2:19 PM EST

How Carl's Jr. Makes the Most of a 6-Second Mobile Video Ad Product placement is key By Lauren Johnson February 23, 2015, 10:51 AM EST

Why We're All So Stoked for the '90s Marketers and TV execs join the cultural obsession with a calmer time By T.L. Stanley February 23, 2015, 12:00 AM EST

BrandShare Content From Chango

Watch This: How to Explain Programmatic Video to Your Grandma Get beyond the click By Chango February 23, 2015, 11:45 PM EST Read more »

The Rise and Fall and Rise of Hasbro's TV Strategy What went wrong with The Hub, and what the toymaker hopes will go right By Sam Thielman February 23, 2015, 12:00 AM EST What looks like an entertainment company, spends like an entertainment company and programs like an entertainment company? It's Hasbro, a toymaker. Read more »

24 Hours in Advertising: Tuesday, Feb. 24, 2015 PetSmart ads channel Best in Show and Lady Gaga wins Oscars on Twitter By Katie Richards February 24, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

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Six Tips on Talking to the Post Generation How the under-14 crowd views media and content By Scott Hess February 23, 2015, 12:00 AM EST In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I ... Read more »

HelloWorld CEO on Mobile’s Role in Loyalty Programs How it builds consumer affinity for brands like Coke, Xbox By Lauren Johnson February 23, 2015, 12:00 AM EST Specs Who Peter DeNunzio New gig CEO of HelloWorld Old gig General manager of cross-channel marketing group at Experian Marketing Services Age 56 You joined HelloWorld last fall from Experian. What's ... Read more »

Lady Gaga Won the Oscars on Twitter Sound of Music performance was the most tweeted moment By Michelle Castillo February 23, 2015, 11:07 AM EST Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was the most tweeted ... Read more »