How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf

Advertising & Branding February 24, 2015

How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf The checkered past of Burberry’s perfect plaid By Robert Klara February 24, 2015, 12:00 AM EST As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature trench coats in the ... Read more »

SNL's Vanessa Bayer Gives Sound Advice for Hyundai IFC-licensed Web series pokes fun at native ads By Michelle Castillo February 24, 2015, 12:43 PM EST

50 Cent Wants His Energy Drink to Be About Sales, Not About Him Celebrity branding without the celebrity By Robert Klara February 24, 2015, 7:00 AM EST

BrandShare Content From Chango Watch This: How to Explain Programmatic Video to Your Grandma Get beyond the click By Chango February 23, 2015, 11:45 PM EST

24 Hours in Advertising: Tuesday, Feb. 24, 2015 PetSmart ads channel Best in Show and Lady Gaga wins Oscars on Twitter By Katie Richards February 24, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Can Cadillac Move Back Into the Luxury Lane? CMO Uwe Ellinghaus makes a brand-new start of it in old New York By Robert Klara February 24, 2015, 12:00 AM EST When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off. Whether or not ... Read more »

This Week's Must-Haves: Emoji-Inspired Footwear and Cyberthief-Blocking Jeans Plus, a smart use for your old magazines By Emma Bazilian February 24, 2015, 12:00 AM EST Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting velvet emoji-inspired shoes, jeans that protect wearers from identity theft, and a magazine organizer that ... Read more »

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Why We're All So Stoked for the '90s Marketers and TV execs join the cultural obsession with a calmer time By T.L. Stanley February 23, 2015, 12:00 AM EST Beck wins the Grammy Award for Album of the Year, Missy Elliott plays the Super Bowl halftime show, and Suge Knight is up to no good. The cool kids are wearing crop tops and Doc Martens, gas is two bucks a gallon, a ... Read more »

Stars Trace Their Path to Success in Ogilvy's Grand New American Express Campaign 'The journey never stops' By David Gianatasio February 24, 2015, 12:23 PM EST American Express tells four heartfelt stories of celebrity struggle, and ultimate success, in these spots from Oglivy & Mather. The ads—featuring queen of soul Aretha Franklin, sitcom star Mindy Kaling, ... Read more »

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales By David Gianatasio February 24, 2015, 12:00 AM EST For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be More Human" global ... Read more »