Why Google Should Fear Facebook's New Product Ads

Technology Today February 18, 2015

Why Google Should Fear Facebook's New Product Ads Social network's targeting threatens retail search dominance By Garett Sloane February 18, 2015, 7:01 AM EST Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for the social network. Read more »

Essential Tips for Turning Employees Into Social Media Ambassadors Hootsuite's HR guru says it's time to rewrite corporate policies By Garett Sloane February 18, 2015, 7:00 AM EST

Porsche Will Be the First Advertiser on Derek Jeter's Digital Publishing Venture 'They like what we're doing' with The Player's Tribune By Michael McCarthy February 18, 2015, 8:46 AM EST

24 Hours in Advertising: Wednesday, Feb. 18. 2015 Kraft markets to millennials and Ford pranks guys on blind dates By Katie Richards February 18, 2015, 12:00 AM EST

This Week's Must-Haves: a Bluetooth Bath Toy and Kanye West Kicks Plus, a golden video game controller By Emma Bazilian February 17, 2015, 8:40 PM EST This week in our roundup of must-have items handpicked by the Adweek staff, we're highlighting a gold-plated video game controller, a smartphone case that prints photos, and a jump rope that logs users’ ... Read more »

Facebook Launches Dynamic Product Ads for Data-Minded Retailers Merchants like Target can upload catalogs and then zero in on consumers By Garett Sloane February 17, 2015, 1:25 PM EST Facebook is giving Target and other retailers a new way to market to its 1.4 billion users. It's called product ads—yet another ad format that Facebook says sets it apart from rivals like Google because it ... Read more »

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance Retailer shows how social is changing By Garett Sloane February 17, 2015, 4:26 PM EST JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for ... Read more »

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Infographic: Native Advertising Grows Despite Budget and Transparency Concerns But it's still only 5% of marketers' spending

Top 10 Branded Videos: GoPro Shows It Doesn't Need Jaw-Dropping Footage to Create Buzz These kooky owls are enough By Lauren Johnson February 17, 2015, 2:51 PM EST It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of. But a new clip on this week's Adweek/VidIQ top ... Read more »

Media, Magazines and Moguls [Photos] Moonves and Chen enjoy Grammy glamour; Trump and Kushner party for a good cause By Carrie Cummings February 17, 2015, 8:43 PM EST Les Moonves and wife/tv host Julie Chen celebrate the Grammys. Ivanka Trump and husband/businessman Jared Kushner make an appearance in New York for amfAR. Read more »