Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

Advertising & Branding March 15, 2015

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears 'Have you ever been in love?' By Tim Nudd March 15, 2015, 9:18 AM EDT Well, this is sneaky—and for some, a little heartbreaking. Read more »

Take a Tour of HBO's Pretty Awesome SXSWesteros Game of Thrones Activation [Video] Think Fruit Ninja on steroids By Alfred Maskeroni March 14, 2015, 11:33 AM EDT

At Male-Dominated SXSW, a Girls' Lounge Aims to Facilitate the Power Manicure Events focus on boosting confidence, though some fear reinforcing stereotypes By Michelle Castillo March 15, 2015, 1:01 PM EDT

Saudi Arabian Activist Princess Reema Takes on Breast Cancer Awareness With More Social Media Launches Instagram and Twitter accounts to boost response By Lauren Johnson March 14, 2015, 6:03 PM EDT

For SXSW Marketers, Smartphone Apps Are Yesterday's News. Wearables Are What Matter But brands are waiting for critical mass By Christopher Heine March 14, 2015, 5:56 PM EDT If Roberto Moctezuma was trying to launch a mobile startup just a few years ago, he'd only have to think about use cases involving iPhones and Samsung Galaxies. But as he demonstrates his three-month-old app ... Read more »

The Walking Dead Spin-off Will Share Only 6 Seconds With the Original But expect a few Easter eggs, says exec producer David Alpert By Tim Nudd March 14, 2015, 10:11 AM EDT The upcoming Walking Dead spin-off on AMC will barely reference the original show. But fear not, zombie lovers. It will be a lot like the current show in one crucial way. As executive producer David Alpert puts it, ... Read more »

At SXSW, Brands Are Playing Games With Your Health (in the Good Way) Jockeying to be the next big names in digitally fueled wellness By Michelle Castillo March 14, 2015, 11:05 AM EDT The melding of tech and health is everywhere these days, but nowhere is the trend more visible than right now at South by Southwest. Read more »

Featured Jobs Fundraising Coordinator - Digital Southern Poverty Law Center Montgomery, AL   Account Coordinator Talk to Jess, Consulting and Strategy Studio City, CA   Business Development Associate Editorial Projects in Education Washington, DC   Account Executive- Healthcare PR and Social Media Berry & Company Public Relations New York, NY   Experienced PR Account Executive Trent & Company, Inc. Marketing Communications New York, NY   See More Jobs »

McDonald's Played a Game of 'Shark Tank' at SXSW, and Here's the Winner Would a mobile app prevail or a print-leaning startup? By Lauren Johnson March 13, 2015, 8:06 PM EDT Much has already been made about McDonald's sponsorship of this week's South by Southwest Interactive. And regardless of whether you think the brand should be here, there's little doubt that the festival ... Read more »

Rent the Runway CEO Tells SXSW: 'We Need to Put UPS and FedEx Out of Business' Future of e-commerce may depend on delivery upstarts By Christopher Heine March 13, 2015, 7:49 PM EDT Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd of South by Southwest. Read more »

GE's New YouTube Program Gives Science a Pop Culture Twist Oxford vlogger will help brand continue reaching new audiences By Lauren Johnson March 13, 2015, 3:38 PM EDT Over the past couple years, GE has become a somewhat surprising role model for brands looking to embrace social media and emerging tech. In addition to its use of Vine and Tumblr to help make ... Read more »