Reebok Is Quietly Emerging As a Challenger Brand to Contend With

Daily Digest February 24, 2015

Reebok Is Quietly Emerging as a Challenger Brand to Contend With Athletic company is leveraging 'tough fitness' movement to boost sales By David Gianatasio February 24, 2015, 12:00 AM EST For Reebok, the race to distill the soul of its brand—and ignite sales to reverse its market-share decline—has been more of a marathon than a sprint. But with its "Be More Human" global ... Read more »

Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film Longtime superstation builds on momentum of Salem By Michelle Castillo February 24, 2015, 10:11 AM EST Advertisement

How Lego Designed Its Own Oscar and Stole the Show Michael McNally on the night's hottest souvenir By Sam Thielman February 23, 2015, 4:08 PM EST

BrandShare Content From Chango Watch This: How to Explain Programmatic Video to Your Grandma Get beyond the click By Chango February 23, 2015, 11:45 PM EST

Ad of the Day: Hello Flo Targets Moms With Painfully Funny 'Postpartum: The Musical' Viral hit maker branches out By Tim Nudd February 24, 2015, 10:00 AM EST Hello Flo is growing up—sort of. Read more »

Six Tips on Talking to the Post Generation How the under-14 crowd views media and content By Scott Hess February 23, 2015, 12:00 AM EST In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I ... Read more »

24 Hours in Advertising: Tuesday, Feb. 24, 2015 PetSmart ads channel Best in Show and Lady Gaga wins Oscars on Twitter By Katie Richards February 24, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

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How an Ordinary Coat Lining Became Fashion’s Most Stylish Scarf The checkered past of Burberry’s perfect plaid By Robert Klara February 24, 2015, 12:00 AM EST As the story goes, the invention of fashion's nattiest scarf was a complete accident. In 1967, the manager of Burberry's Paris store was arranging a group of the brand's signature trench coats in the ... Read more »

This Week's Must-Haves: Emoji-Inspired Footwear and Cyberthief-Blocking Jeans Plus, a smart use for your old magazines By Emma Bazilian February 24, 2015, 12:00 AM EST Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting velvet emoji-inspired shoes, jeans that protect wearers from identity theft, and a magazine organizer that ... Read more »

50 Cent Wants His Energy Drink to Be About Sales, Not About Him Celebrity branding without the celebrity By Robert Klara February 24, 2015, 7:00 AM EST Like many musicians, the erstwhile giants of hip hop have discovered that selling brands often means a more reliable revenue stream than selling music. It's why the aughts have found Sean "Diddy" Combs ... Read more »