What's New On Gigaom Research Monday, February 02

LATEST FROM THE GIGAOM RESEARCH TEAM Hadoop’s New Role: Adjunct Data Warehouse There was a time, a little over two years ago, when SQL-on-Hadoop was about cracking open access to Hadoop data for those with SQL skillsets and eliminating the exclusivity of access that Hadoop/MapReduce specialists had on the data. Yes, some architectural details – like whether the […]   by Andrew Brust   February 2, 2015

FEATURED RESEARCH Cloud Computing Market Trends in 2015 Despite multibillion-dollar earnings and the continued birth of new startups, both buyers and suppliers still grapple with what the cloud computing industry will become and what their place within it should be. Subscriber content. Sign up for a free trial   by Paul Miller   February 2, 2015   OpenStack’s Inflection Point: What to Look for in 2015 With growing adoption, signs of revenue, and the prominence of mature vendors, OpenStack clearly stands at an inflection point in 2015. Subscriber content. Sign up for a free trial   by Sriram Subramanian   January 30, 2015   Enticing the Everywhere Customer: Steps and Solutions for Brand Managers Today's retailers must understand and service customers that operate both online and in-store and expect their chosen brands to be available anytime and on multiple devices. Subscriber content. Sign up for a free trial   by David Deal   January 30, 2015