This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads

Technology Today March 06, 2015

This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads West Elm is an early tester By Lauren Johnson March 6, 2015, 8:00 AM EST Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too. Read more »

10 Mind-Boggling Stats from Mobile World Congress Here's one: Walmart is bigger than San Francisco By Christopher Heine March 5, 2015, 1:07 PM EST

Can Kik Beat Snapchat With New Targeting Capabilities for Brands? Pick a country, gender and device By Garett Sloane March 5, 2015, 1:05 PM EST

Ad Industry Launches Effort to Combat Rampant Fraud Facebook, Google and AOL join the Trustworthy Accountability Group By Garett Sloane March 5, 2015, 12:30 PM EST

24 Hours in Advertising: Friday, March 6, 2015 Adam Lisagor joins CenturyLink campaign and Jägermeister crafts beautiful puzzles By Katie Richards March 6, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

5 Weird and Wonderful New Marketing Technologies From Mobile World Congress 3-D printable selfies and other eye catchers By Christopher Heine March 5, 2015, 12:16 PM EST Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye on ... Read more »

Here's Everything You Need to Know About Mobile Payments It's a complicated mess, to say the least By Lauren Johnson March 5, 2015, 9:00 AM EST During this week's Mobile World Congress in Spain, Google announced it is getting into mobile payments with a technology called Android Pay that lets people buy things by tapping their phones at cash ... Read more »

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Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links Now, it's more than a billboard for brands By Garett Sloane March 4, 2015, 12:57 PM EST Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing ... Read more »

170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building xAd shows how precise location data is getting By Christopher Heine March 4, 2015, 3:27 PM EST The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can literally target you with an ... Read more »

With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm? Line's revenue-generating model has brands queuing up By Christopher Heine March 4, 2015, 12:18 PM EST Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up 25 million American users while its ... Read more »