With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?

Advertising & Branding March 04, 2015

With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm? Line's revenue-generating model has brands queuing up By Christopher Heine March 4, 2015, 12:18 PM EST Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up 25 million American users while its ... Read more »

Seriously: Why Can't Ben & Jerry's Make a Cannabis Ice Cream? Founders are for it, fans are pumped, but it won't be easy By Robert Klara March 4, 2015, 1:56 PM EST

Vince Vaughn and Co-stars Pose for Idiotic Stock Photos You Can Have for Free Getty and Fox team up for Unfinished Business stunt By Alfred Maskeroni March 3, 2015, 12:19 PM EST

BrandShare Content From the Trade Desk What Can the Evolution of TV Teach Us About the Future of Advertising? The rise of programmatic By Jeff Green March 3, 2015, 11:45 PM EST

24 Hours in Advertising: Wednesday, March 4, 2015 Always continues the 'Like a Girl' campaign and brands promote love in 2015 By Katie Richards March 4, 2015, 12:00 AM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Fans Successfully Unlocked the New Avengers Trailer, and It Was Totally Worth It Twitter buzz rewarded with an epic preview By David Griner March 4, 2015, 1:54 PM EST Marvel both delighted and infuriated its rabid fan base today by making them work together to unlock the new Avengers: Age of Ultron trailer by tweeting about it. But good news: The trailer is amazing. Read more »

Instagram Unveils New Features for Advertisers, From Carousel-Style Photos to Web Links Now, it's more than a billboard for brands By Garett Sloane March 4, 2015, 12:57 PM EST Instagram ads are getting the carousel treatment along with links, the photo-sharing app announced today. These crucial new ad features signal a maturing Instagram, which has been slowly increasing its marketing ... Read more »

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Shazam Will Make Its Smartwatches Debut Later This Year Music app looks to become more ubiquitous By Christopher Heine March 3, 2015, 6:27 PM EST Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile ... Read more »

Instagram Will Hit 100 Million U.S. Users by 2018 Millennials, teens continue to drive growth By Lauren Johnson March 4, 2015, 10:43 AM EST Already bigger than Twitter with 300 million monthly users globally, Instagram is on track to reach 100 million users in the U.S. alone within three years. Read more »

With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding More room for brand partners, from Invisalign to insurance By Michelle Castillo March 4, 2015, 9:39 AM EST XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of ... Read more »