Marketoonist Monday: "More with Less"

Presentation $35           more with less While some brands plunked down $4.5 million for a 30-second spot this Superbowl Sunday, most marketers are being asked to do more with less. This can feel like an impossible task. I once moved from a large brand with a large advertising budget to a small challenger brand with virtually no budget. At the large brand, we used to complain like the world was ending whenever we were asked to cut our budget by 5%. Our solution was to try to eke out small efficiencies to compensate for the cut. At the small brand, our desperation from having virtually no budget forced us to think about marketing in an entirely different way. We had to think of... read the rest... subscribe to weekly cartoon (if someone forwarded this to you)