Advertising & Branding March 10, 2015

Here’s Why Your Favorite Brands Are Making Their Own Emoticons Mentos, Coca-Cola, GE, Comedy Central and more By Kristina Monllos March 9, 2015, 9:15 PM EDT Cute-Crazed. Selfie-Obsessed. Bad Happy. These are just three of the names of Mentos' new branded emoticons, or "ementicons," which will soon be available for the mint brand's socially savvy fans to ... Read more »

Why Branded Content Is Poised to Take Over IAB's head of brand initiatives discusses native ads, viewability and the future By Michelle Castillo March 10, 2015, 6:00 AM EDT

Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel Blue steel is back By Emma Bazilian March 10, 2015, 12:50 PM EDT

Can McDonald's Successfully Pull Off a SXSW Sponsorship? Past efforts to reach millennials don't bode well for the brand By Lauren Johnson March 10, 2015, 12:28 PM EDT

Adweek Webinar Presented by NetBase

Game-Changing Millennial Marketing: A Playbook from Yum! Brands Tuesday, March 17, 2015, 1 PM ET | 10 AM PT February 27, 2015, 11:01 AM EST Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging the elusive millennial audience through insights gleaned from social listening. Hear from Andrew Ashton, who leads ... Read more »

BrandShare Content From iStock

6 Ways Your Business Can Use Great Visuals to Get Ahead of the Competition Without breaking the bank By Evan Tarantino March 9, 2015, 11:45 PM EDT Many small and midsized businesses face a dilemma when creating visual content. Few have the time or resources to produce original, high-quality imagery for every channel, yet today's consumer expects a constant ... Read more »

24 Hours in Advertising: Tuesday, March 10, 2015 Toyota tests meteorologists and Microsoft encourages girls to love science By Katie Richards March 10, 2015, 12:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Featured Jobs Account Executive Goldin Solutions New York, NY   Global Social Media Manager - Senior Level Bose Corporation Boston, MA   Copywriter Grow Norfolk, VA   Art Director Grow Norfolk, VA   Front End Developer New York Times New York, NY   See More Jobs »

Like Clockwork, These Brands Found Time for Absurd Tweets About the Apple Watch New gadget brings out the visual gags By Alfred Maskeroni March 10, 2015, 9:44 AM EDT By now you've heard all about Apple's new gadget—that futuristic iPhone accessory known as the Apple Watch. When the biggest brand in the world releases a new product, it's a cultural event. And ... Read more »

Why Neiman Marcus Is a Fan of South by Southwest Luxury retailer teams with hot music acts to 'Make Some Noise' in Austin By David Gianatasio March 9, 2015, 9:16 PM EDT Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in ... Read more »

Should Your Agency Work for That Startup? Here's a Flowchart to Help You Decide How to tell the next big thing from a boondoggle By David Griner March 10, 2015, 9:12 AM EDT It's time for South by Southwest, which means hundreds of agencies and startups will be colliding in Austin, where they hope to make the marketing equivalent of a love connection. Read more »