Top Resolution for 2015?

NIELSEN NEWSWIRE Jan. 14, 2015 2015's Top New Year's Resolution? Fitness!! It's January 2015, and that means many Americans are already several days into their New Year's resolutions. But as each year brings its own personal goals and associated challenges, none ever carry as much weight as the old standby: getting in shape. Read Full Article >       BLOG   Uncommon Sense: Most Baby Boomers are Not Downsizing (Quite the Contrary) The Baby Boomer generation continues to play a major role in the housing market, as well as the U.S. economy more generally. Older households are less likely to move and purchase homes, but their sheer size and relative wealth means this generation will account for $1 out every $4 spent on new home purchases or rent in the next five years. Read more      MEDIA AND ENTERTAINMENT   Must See TV: How Twitter Activity Ahead of Fall Season Premieres Could Indicate Success For media companies, the fall TV season is when the rubber meets the road. And amid the wealth of new shows, viewers hold all the cards, eagerly sampling the new shows, offering plenty of endorsement and critique along the way. So with so much commotion around fall TV, what role does Twitter activity play in it all? Read more     MOBILE   Comfort Zones: Acclimating Consumers to Mobile Banking While we're quick to let devices around our wrists track our health, comfort levels vary when it comes to tech and mobile money management. In fact, many of us are still more at ease with seeing dollar signs on a printed statement than on a phone screen or in a mobile app. Read more     MEDIA AND ENTERTAINMENT   NFL Fans Make Every Game a Super Bowl Whether cheering at the game, screaming at their television or radio, buying player gear and wearing it proudly or trash talking on social media, fans are the everyday mouthpiece for their teams. To set the record straight about NFL fandom, a recent Nielsen study ranked each of the 32 NFL teams by "fans"—the share of adults in the respective markets who have watched, attended or listened to a team's game in the last 12 months. Read more     MEDIA AND ENTERTAINMENT   Tailoring Advertising to Reinforce a Nonprofit's Message The U.N. World Food Programme (WFP), the largest humanitarian agency addressing hunger around the world, faced the challenge of communicating its mission and driving people to action. But ad testing helped identify the messages that conveyed the organization's goals clearly and inspired viewers to take action. Read more     WEBINARS AND EVENTS     UPCOMING WEBINAR | What's In Store 2015: Game Changers (Canada Focus) Date: Wednesday, Jan. 21, 2015 Time: 12:00 PM ET Speaker: Carman Allison, VP, Consumer Insights, Nielsen What's top of mind for retailers as they start the New Year? This year, our highly anticipated "What's in Store" webinars explore three topics that will be game-changing for your business in 2015 if you get them right. Keys points will include: Digital First Hyper-Localization Cause a Reaction in Store Register now