Cake Decorating Brand Bakes Up a Partnership With Rosanna Pansino

Advertising & Branding February 27, 2015

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino To reach young women, Wilton moves from classroom to Web By Michelle Castillo February 27, 2015, 3:29 PM EST The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach ... Read more »

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur The rose that grew from concrete By Roo Ciambriello February 27, 2015, 3:23 PM EST

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun Thjnk's grand approach to service By Tim Nudd February 27, 2015, 9:00 AM EST

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver By Tim Nudd February 27, 2015, 10:37 AM EST

24 Hours in Advertising: Friday, Feb. 27, 2015 Apple courts the fashion-forward while Facebook celebrates friendships By Katie Richards February 26, 2015, 9:57 PM EST Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Read more »

Adweek's Top 5 Commercials of the Week: Feb. 20-27 Feel-good ads about friendship and imagination battle for the top spot By Tim Nudd February 27, 2015, 7:23 AM EST It was an uplifting week in the week's best commercials, as Facebook, Apple and Comcast all delivered inspiring ads about friendship, passion and imagination. Those three spots are joined by a lovable Coca-Cola ... Read more »

March Madness Marketers Should Study the NBA for a Winning Instagram Strategy Pro basketball offers clues to social video mastery By Christopher Heine February 27, 2015, 1:26 PM EST If brands that are investing in March Madness—we're looking at you, Capital One, Coke and AT&T—want to effectively extend their campaigns to social video, they should watch basketball's ... Read more »

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Infographic: How Mobile Ads Are Becoming More Engaging and Accountable These are the issues behind the quest for real viewership By Christopher Heine February 26, 2015, 10:14 PM EST A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the ... Read more »

Canon Wants to See the Movie Trailer for Your Life Story Ron Howard and Josh Hutcherson will pick the best one By Lauren Johnson February 27, 2015, 6:00 AM EST The explosion of mobile photography and user-generated content has turned practically everyone into a professional creative these days, or at least that's what Canon hopes to convey in its newest project. Read more »

10 Branded Llama Tweets, From Llame to LLOL How marketers reacted when things got hairy By Alfred Maskeroni February 26, 2015, 4:27 PM EST You've got a social media war room during the Super Bowl to generate that genius real-time tweet. But what about when llamas are suddenly, unexpectedly on the loose and the Internet is going insane? How do you ... Read more »