Every Brand Wanted a Piece of #TheDress, but Who Wore It Best?

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best? Viral color debate leads to an avalanche of tweets By Alfred Maskeroni February 27, 2015, 9:37 AM EST What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What Colors Are This Dress." Read more »

Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur The rose that grew from concrete By Roo Ciambriello February 27, 2015, 3:23 PM EST

10 Branded Llama Tweets, From Llame to LLOL How marketers reacted when things got hairy By Alfred Maskeroni February 26, 2015, 4:27 PM EST

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver By Tim Nudd February 27, 2015, 10:37 AM EST

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth McCann takes tequila to new heights By Tim Nudd February 27, 2015, 12:14 PM EST Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone before—and hopefully make it home ... Read more »

Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out With a very scientific test By David Gianatasio February 27, 2015, 11:27 AM EST Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. Read more »

Frank Underwood of House of Cards Gets Campaign Posters Inspired by Those From History Not that he has to run By Kristina Monllos February 26, 2015, 4:20 PM EST The third season of Netflix's government drama House of Cards will officially be available to stream on Friday. And (spoiler alert) Frank Underwood has consolidated his power. Apparently, lots of scheming, ... Read more »

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Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion By David Gianatasio February 26, 2015, 11:30 AM EST Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. Read more »

Bleak Billboards in London Tell Sad Stories of People Priced Out of the City Research project collects data on changing face of the capital By Rebecca Cullers February 26, 2015, 8:12 AM EST Bleak black-and-white digital billboards in London (one in Holborn and one in Aldgate) are telling the sad stories of people priced out of London as the city continues to change. If you're headed to or moving out ... Read more »

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Inside BBH L.A.'s 'California Inspires Me' series By Tim Nudd February 26, 2015, 2:10 PM EST Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians ... Read more »