A Look Inside Programmatic Pricing

News for Today's Top Marketers

Infographic: A Look Inside Programmatic Pricing See how different audiences and verticals compare March 8, 2015, 10:25 PM EDT Programmatic pricing's valleys and peaks, like in every other kind of ad sales, are driven by demand and a host of other often unforeseeable factors affecting different audiences and consumer segments. Read more »

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race Logan Green's triumphant return to SXSW By Christopher Heine March 9, 2015, 9:00 AM EDT

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman? Nerd Court is now in session By Michelle Castillo March 9, 2015, 11:30 AM EDT

Here’s Twitter's Video Strategy to Hook Brands at SXSW Ad execs say autoplay is on the agenda By Garett Sloane March 8, 2015, 10:26 PM EDT At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing, greater potential for ... Read more »

24 Hours in Advertising: Monday, March 9, 2015 Lyft's CEO shares his plan to take on Uber and Red Bull looks to millennials By Katie Richards March 9, 2015, 9:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked.  Read more »

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands Attendees represent 'the most qualified focus group on the planet' By Michelle Castillo March 8, 2015, 10:25 PM EDT Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the ... Read more »

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Apple Shared Several Astonishing Stats Today That Have Nothing to Do With Watches 700 million iPhones sold, 700,000 Apple Pay retailers and more By Garett Sloane March 9, 2015, 2:01 PM EDT Apple's event in San Francisco today isn't only about the Apple Watch. CEO Tim Cook started the product demonstration with a quick update on some of the company's latest devices and services, and the ... Read more »

At Launch, HBO's New Streaming Service Will Only Be Available on Apple Devices Debuts at $15 a month, in time for Game of Thrones By Sam Thielman March 9, 2015, 2:24 PM EDT Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. Read more »

Fresh Prince of Bel-Air Still Hip With Instagram Audiences Not quite as popular as Taylor Swift's cats, though By Michelle Castillo March 6, 2015, 7:59 PM EST If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on ... Read more »