Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman?

Advertising & Branding March 09, 2015

Can Data Help Maker Studios Guarantee a Hit for The Walking Dead's Robert Kirkman? Nerd Court is now in session By Michelle Castillo March 9, 2015, 11:30 AM EDT In a heated exchange before a judge, YouTuber Commander Holly (real name: Holly Conrad) faces off against actress Tina Huang. The issue at hand is one that has divided many a Trekkie: William Riker, yay or nay? Read more »

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race Logan Green's triumphant return to SXSW By Christopher Heine March 9, 2015, 9:00 AM EDT

Gender Equality Campaign Erases Women From Billboards and Print Ads Clinton Foundation teams with brands By Lauren Johnson March 9, 2015, 1:15 PM EDT

Samsung's 6 Greatest Marketing Moments During Todd Pendleton's Watch U.S. CMO exits after 4 fruitful years By Andrew McMains March 9, 2015, 2:58 PM EDT

Adweek Webinar Presented by NetBase

Game-Changing Millennial Marketing: A Playbook from Yum! Brands Tuesday, March 17, 2015, 1 PM ET | 10 AM PT February 27, 2015, 11:01 AM EST Yum! Brands—operator of Taco Bell, KFC and Pizza Hut—knows a thing or two about engaging the elusive millennial audience through insights gleaned from social listening. Hear from Andrew Ashton, who leads ... Read more »

24 Hours in Advertising: Monday, March 9, 2015 Lyft's CEO shares his plan to take on Uber and Red Bull looks to millennials By Katie Richards March 9, 2015, 9:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked.  Read more »

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands Attendees represent 'the most qualified focus group on the planet' By Michelle Castillo March 8, 2015, 10:25 PM EDT Specs Who Neil Carty Current gig vp of innovation strategy, MediaLink Previous gig partner, director of innovation, emerging technology, Mindshare Twitter @NeilCarty Age 37 What are some of the ... Read more »

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Why These Agency Execs Went Through Hell to Get Naked in These Ads (SFW) A rebranding that's more than skin deep By Tim Nudd March 9, 2015, 7:35 AM EDT Rebranding is rebirth. New York design and marketing firm Mode Design Group—which today becomes full-service agency Viceroy Creative—took that notion pretty seriously, as its principals posed for ... Read more »

Here’s Twitter's Video Strategy to Hook Brands at SXSW Ad execs say autoplay is on the agenda By Garett Sloane March 8, 2015, 10:26 PM EDT At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing, greater potential for ... Read more »

At Launch, HBO's New Streaming Service Will Only Be Available on Apple Devices Debuts at $15 a month, in time for Game of Thrones By Sam Thielman March 9, 2015, 2:24 PM EDT Apple TV is going to be the only way to watch HBO's cord-cutter-friendly streaming service, at least when the service launches. Read more »