Here’s Twitter's Video Strategy to Hook Brands at SXSW

Technology Today March 09, 2015

Here’s Twitter's Video Strategy to Hook Brands at SXSW Ad execs say autoplay is on the agenda By Garett Sloane March 8, 2015, 10:26 PM EDT At the top of Twitter's agenda at SXSW Interactive this week: meetings with top ad executives to talk up the messaging service's video capabilities, which now allow for easier sharing, greater potential for ... Read more »

How Lyft's CEO Plans to Overtake Uber in the Ride-Sharing Race Logan Green's triumphant return to SXSW By Christopher Heine March 9, 2015, 9:00 AM EDT

5 Austin Destinations Worth a Lyft 10-gallon hats and world-class ribs are just a ride away By Christopher Heine March 9, 2015, 8:59 AM EDT

MediaLink's Neil Carty on Why SXSW Is a Millennial Proving Ground for Brands Attendees represent 'the most qualified focus group on the planet' By Michelle Castillo March 8, 2015, 10:25 PM EDT

Infographic: A Look Inside Programmatic Pricing See how different audiences and verticals compare March 8, 2015, 10:25 PM EDT Programmatic pricing's valleys and peaks, like in every other kind of ad sales, are driven by demand and a host of other often unforeseeable factors affecting different audiences and consumer segments. Read more »

24 Hours in Advertising: Monday, March 9, 2015 Lyft's CEO shares his plan to take on Uber and Red Bull looks to millennials By Katie Richards March 9, 2015, 9:00 AM EDT Here's everything you need to know about the last 24 hours in advertising, in case you blinked.  Read more »

Fresh Prince of Bel-Air Still Hip With Instagram Audiences Not quite as popular as Taylor Swift's cats, though By Michelle Castillo March 6, 2015, 7:59 PM EST If you approached random millennials in the U.S. and mentioned the line, "in West Philadelphia born and raised," there's a high probability they'd not only the finish the phrase—"on ... Read more »

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Tumblr's Creatrs Network Shares Its First Marketing Results Horror movie tapped new influencer program By Garett Sloane March 6, 2015, 2:04 PM EST The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones. The Universal movie was the first to buy a Snapchat ad late last year and, it ... Read more »

Red Bull Tries to Energize Millennials With Zero Calories and New Flavors Daylight Savings launch will wake you up as clock springs forward By Lauren Johnson March 6, 2015, 11:30 AM EST Red Bull and its longtime agency, Kastner and Partners, today are unveiling the energy drink brand's biggest U.S. product launch with an out-of-home and digital-video campaign. Read more »

This New Ad Format Helps Brands Insert Your Social Media Photos Into Facebook Ads West Elm is an early tester By Lauren Johnson March 6, 2015, 8:00 AM EST Brands already incorporate social media photos from consumers into their next big advertising campaigns. Now, there's a new way for them to promote those images in Facebook campaigns too. Read more »