Marketoonist Monday: "Corporate Hackathons"

Presentation $35           corporate hackathons Hackathons have gone mainstream. Originally the domain of scrappy tech start ups, hackathons are now hosted by large corporations and governments. This week’s cartoon was partly inspired by a very funny video from Vooza on the dark side of hackathons. A hackathon started as an event where teams of developers collaboratively code in an extreme manner over a short period of time. But, the definition has expanded to many types of innovation. There are internal hackathons and external contest hackathons. They are a way to create innovation quickly and simply without a lot of direction or control. People are free to follow what interests them. It an be a great way to surface a range of ideas, with simple prototypes people can react to. Often people ... read the rest... subscribe to weekly cartoon (if someone forwarded this to you)